RODAN + FIELDS
Product Brand work
The sample of projects below showcase development and applications of a fresh look & feel for R+F that supported an initiative to position the brand as dermatology backed, “science-first” premium skincare.
The brand language uses close-cropped photography of textures and ingredients, delicate line work,
and pops of clean, fresh colors. Gridded and layered, these elements create a world that softens and celebrates the clinical, and speaks to innovation with an elevated sensibility.
2022 Fall and Winter Promotions
Roles and responsibilities: Custom design and animation for homepage banners and art direction for email marketing and social media (not pictured)
Layout exploration for gridded brand look & feel. All images and copy are FPO.
Instagram stories for October 2022 Tools promotion.
Social assets to promote virtual event to promote direct seller enrollment