PERSPECTIVES

Podcast Branding for KQED, 2024

Roles
Designer, Art Director

Summary of responsbilities
Worked closely with the podcast team to first refine a loose request for a rebrand of a podcast, and then design of hero artwork and supporting visual language system, including web banners, digital ads, and social media templates. The final visuals were driven by a deep understanding of the tone and intent of the podcast, as well as consideration of the larger KQED brand ecosystem.

Collaborators
Zaldy Serrano: Creative Director
Lindsay Cohen: Marketing Director
Becca Kao: Art Director
Ki Sung: Managing Editor of Digital News
Jen Chien: Director of Podcasts
Katie Sprenger: Podcast Operations Manager
Spencer Whitney: Perspectives Editor