KQED YOUTH TAKEOVER

Visual identity and marketing campaign for an annual program produced by KQED Education.

Roles
Design, Art Direction, Brand Strategy

Summary of responsibilities
Developed and refined visual system over two consecutive years of Youth Takeover program, working closely with Education Marketing lead to create a marketing suite that targeted four distinct audience groups. Established color treatment, created illustration library, designed over 30 different templates for social media marketing, designed presentation templates, created opening animations for Youth Takeover TV spots, and designed swag and other printed promotional materials.

Collaborators
Zaldy Serrano: Creative Director
Becca Kao: Art Director
Liana Holmberg: KQED Education Marketing Lead
Janelle Kim: KQED Education partner and stakeholder
Lamarr English: Video Editor